Post by account_disabled on Jan 23, 2024 8:44:32 GMT
These questions are answered by Kateryna Kushnir , editor and content marketer, author of the Telegram channel "Not just an editor" : in order to understand what to write about in an article, you need to understand three questions. I will try to show with simplified examples: Who are you writing for, who are the readers. For example, you have a topic about the new real estate law. If lawyers will read , then they are interested in how this law will affect their work, if ordinary people - how the law will change their lives. If this is the seller of an apartment , then he is interested in how to sell it correctly so as not to be deceived and left without money. And if the buyer is , then it is important how to buy it so that no one takes it later.
What is the useful effect of the article. What benefit do you C Level Executive List want to give the reader. Let's take the example of buying an apartment. A useful action can be as follows - to help draw up a sales contract correctly. Or help to find a good realtor. If you clearly formulate how your article will help the reader, it will be clear what is important in it and what is superfluous. Why are you writing this text, where readers will see it. For example, your goal is to make readers see how the company's lawyers are well versed in sales contracts. You want to make long-lasting material for the site. It is clear that it is better to write detailed instructions here. Or you may have another goal: to gather more coverage in Yandex.Dzen.
Then it's probably better to make a short list in the spirit of "10 stupid mistakes in the purchase and sale contract, which usually cause them to lose apartments" . Another rule is to focus on one topic, do not try to include all possible information in one material. In cases where there is a lot of texture, it is better to make several articles with a deep treatment of the topic than one superficial one about everything at once. For example, instead of one article on how to buy an apartment, you should write several: how to choose the ideal apartment for purchase, how to draw up a sales contract, how to find a reliable realtor, and so on. I have a good article about choosing a topic for blog articles . From the editorial office. We recommend subscribing to Kateryna Kushnir's Telegram channel "Not just an editor" . There is a lot of information about commercial writing, editorial and content marketing.
What is the useful effect of the article. What benefit do you C Level Executive List want to give the reader. Let's take the example of buying an apartment. A useful action can be as follows - to help draw up a sales contract correctly. Or help to find a good realtor. If you clearly formulate how your article will help the reader, it will be clear what is important in it and what is superfluous. Why are you writing this text, where readers will see it. For example, your goal is to make readers see how the company's lawyers are well versed in sales contracts. You want to make long-lasting material for the site. It is clear that it is better to write detailed instructions here. Or you may have another goal: to gather more coverage in Yandex.Dzen.
Then it's probably better to make a short list in the spirit of "10 stupid mistakes in the purchase and sale contract, which usually cause them to lose apartments" . Another rule is to focus on one topic, do not try to include all possible information in one material. In cases where there is a lot of texture, it is better to make several articles with a deep treatment of the topic than one superficial one about everything at once. For example, instead of one article on how to buy an apartment, you should write several: how to choose the ideal apartment for purchase, how to draw up a sales contract, how to find a reliable realtor, and so on. I have a good article about choosing a topic for blog articles . From the editorial office. We recommend subscribing to Kateryna Kushnir's Telegram channel "Not just an editor" . There is a lot of information about commercial writing, editorial and content marketing.