Post by account_disabled on Dec 26, 2023 6:38:17 GMT
The Association for Media Research ( AIMC ) has announced today the upcoming resignation of Carlos Lozano as Executive President after 15 years in this position . «At a time of great changes, the AIMC wants to begin a new stage with a challenge above all, to seek market consensus on issues related to the measurement of the media, for its own development and that of the advertising market. », says the AIMC in a statement signed by Marga Ollero, its president. In these lines, Ollero explains that a few months ago AIMC began a period of reflection to address the future of the association.
This is a necessary change that the Board of Directors faces from the responsibility of facing the new challenges of measurement, with the confidence of knowing that it is supported Phone Number List by all the associates and with the conviction that the foundations that have supported the AIMC throughout its history: the methodological rigor, the search for consensus, neutrality, transparency and constant evolution, which have made it an unquestionable reference in the market, must not only remain unchanged but we must promote them even more in the face of to the future," he explains. Marga Ollero, representing the association, has also taken the opportunity to dedicate a few words of gratitude to the work carried out by Carlos Lozano: «From all the parts that make up the AIMC, internal team, associates, Board of Directors,
Technical Commission, collaborating companies and I, myself, want to thank Carlos for the work carried out during these years , a work that, as he himself expresses, has always maintained the founding spirit of working for the development and consolidation of the advertising market and the media. Many of the challenges we achieve will be largely due to the work that Carlos has done throughout these years of work at AIMC. Carlos Lozano, who has been linked to the AIMC for almost his entire professional career, will continue in the position for a short period of time to facilitate the transition towards this change in the cycle of the Board of Directors begins. The first step will be to immediately incorporate the person who will lead this new stage. The challenge of AIMC and the sector: consensus in measurement AIMC , together with nteractive Advertising Bureau Spain ( IAB Spain ) and the Spanish Association of Advertisers ( aea ), form the Monitoring Commission for Digital Measurement, which launched a competition last July .
This is a necessary change that the Board of Directors faces from the responsibility of facing the new challenges of measurement, with the confidence of knowing that it is supported Phone Number List by all the associates and with the conviction that the foundations that have supported the AIMC throughout its history: the methodological rigor, the search for consensus, neutrality, transparency and constant evolution, which have made it an unquestionable reference in the market, must not only remain unchanged but we must promote them even more in the face of to the future," he explains. Marga Ollero, representing the association, has also taken the opportunity to dedicate a few words of gratitude to the work carried out by Carlos Lozano: «From all the parts that make up the AIMC, internal team, associates, Board of Directors,
Technical Commission, collaborating companies and I, myself, want to thank Carlos for the work carried out during these years , a work that, as he himself expresses, has always maintained the founding spirit of working for the development and consolidation of the advertising market and the media. Many of the challenges we achieve will be largely due to the work that Carlos has done throughout these years of work at AIMC. Carlos Lozano, who has been linked to the AIMC for almost his entire professional career, will continue in the position for a short period of time to facilitate the transition towards this change in the cycle of the Board of Directors begins. The first step will be to immediately incorporate the person who will lead this new stage. The challenge of AIMC and the sector: consensus in measurement AIMC , together with nteractive Advertising Bureau Spain ( IAB Spain ) and the Spanish Association of Advertisers ( aea ), form the Monitoring Commission for Digital Measurement, which launched a competition last July .